Understanding feasibility of innovating contracting in Kuwait, India and Nigeria
Client Situation
Our client was launching a new immunology product and wanted to understand how to prevent cannibalisation of their existing brand, through better understanding how their products are used and developing innovative contracts to manage product use.
Pharma BP Solution
Pharma BP conducted in depth payer and physician interviews as well as advisory boards to understand the dynamics around prescription drivers and drug choice. In depth discussions were conducted with payers to better understand contracting options and also understand how product cannibalisation can be avoiding through innovative contracting approaches.
Client Value
Development of custom innovative contracts on a per market basis to create a patient journey that was both medically a best practise, alongside commercially likely to minimise cannibalisation