Stakeholder engagement planning workshop for a novel breast cancer product
Client Situation
Our client was looking to plan their local level KOL engagement strategy across four major GCC markets for a new breast cancer product
Pharma BP Solution
Pharma BP developed an engagement planning workbook and identified the key steps where engagement with leading payers and physicians is required per country. An in depth workshop was conducted per market to support our client in developing a detailed communication plan and strategy to streamline product launch
Client Value
We developed a refined communication plan and strategy for launch for our client and leveraged synergies across markets where prior efficiences had not been gleaned