Defining the value of a diagnostic solution for preeclampsia in Saudi Arabia
Client Situation
Our client had a unique diagnostic solution for pre-eclampsia and wanted to understand physician views and feedback through an advisory board. Our client also wanted to identify solutions required to optimize the launch of the diagnostic test
Pharma BP Solution
Conducted an advisory board to understand physicians’ perceptions about the diagnostic test and provided strategies to guide the client to increase the uptake. Understood physician perception on the value of the client’s diagnostic test and obtained feedback on drawbacks of the test and associated value messages
Client Value
Identified opportunities in KSA to better leverage the use of the diagnostic test in the region. Systematically analyzed gaps and provided key recommendations to address customer unmet needs whilst updated the value message communications to better target physician needs.