Quantitative assessment of payer & physician access decision making drivers in immunology
Client Situation
Our client was looking to understand how to differentiate their new immunology product, given they were a a late market entrant.
Pharma BP Solution
Pharma BP developed a quantitative assessment of access decision making drivers; an in depth primary market research study was developed whereby both qualitative and quantitative research methods were utilised to understand the nuances behind conscious and subconscious decision making criteria
Client Value
Our client better understood what product factors are most likely to sway an access decision and thus was better equipped to negotiate price and access based on tangible product value.