Assessing oncology portfolio offering feasibility in the MEA region
Client Situation
Our client had a new product launch in oncology and was looking to understand how to leverage their existing oncology portfolio to support innovative contracting
Pharma BP Solution
Pharma BP developed an in depth primary market research plan to understand the key contracting mechanisms in place in each of 5 different geographies to understand where portfolio level contracts would be feasible. Various contracting options were tested in order to ascertain the feasibility of each
Client Value
Our client was able to shortlist markets where portfolio level contracts would be feasible and enter the market with a strong negotiation plan based on a pre-tested product suite that would be most likely to be accepted in a portfolio wide negotiation